Hexa CRM is a global  journal committed to publishing scholarly peer-reviewed, empirical and theoretical research articles that have a high impact on the CRM field as a whole. Hexa CRM publishes original research papers and critical reviews at the interface of disciplines within the CRM and related sciences, and keeps pace with new research on how CRM may be optimized by new technologies. Global dimension is emphasized to promote greater knowledge exchange between researchers of different cultural and national backgrounds, thus enriching the knowledge in the field of science.